Bye is a first-class all-round marketer, brand builder and commercially-focused planner with exposure to a wide and varied range of commercial challenges across different business sectors. Excelling in the strengthening of brand identity and in the operational implementation of strategic and tactical sales and marketing strategies within tight time-scales and to budget, including in-depth understanding of web strategy and the implementation of customer service initiatives to maximise customer loyalty.

Geoff's previous roles include PR, Brand and Marketing Director Roles with DHL for Asia-Pacific and the UK markets, Chief Marketing Officer with One-Asia part of Li Ki Shing's TOM Media Group, VP of E-Marketing for Manulife Financial and most recently consultancy engagements throughout the Middle-East.

Geoff has experience in managing multi-country teams of marketing personnel, with marketing budgets in excess of US$20m across more than 50 markets simultaneously. Geoff is heavily involved in local business activities as a board member of the British Business Forum, along with a role as Chapter President of the American Academy of Financial Management's Middle-East membership. He regularly teaches the leading finance brands throughout the Gulf region on specialist branding, marketing and customer service topics for the banking and finance sector.

He sits on the academic advisory boards of a number of Australian Colleges and is a member of the Educational Committee of the Institute of Certified Management Accountants (ICMA). In addition he is responsible for the quality control of all ICMA and AAFM Corporate Finance related courses run in Asia.